SEL
Jan 22, 2026•Danny Goodwin
CRITICAL
Google outlines risks of exposing its search index, rankings, and live results
Key Takeaways
- ●Google warns that court-ordered sharing of its search index and ranking data could expose proprietary systems, enabling competitors to bypass Google's indexing and analysis efforts.
- ●The release of Google's spam scores and user-side search data could significantly weaken its ability to combat spam and maintain user safety, leading to an influx of low-quality content in search results.
- ●Elizabeth Reid's affidavit highlights the long-term investment and engineering efforts that have gone into developing Google's search index, emphasizing the risks posed by mandated data disclosures.
Why it matters: This article discusses critical legal implications regarding Google's data that affect SEO practices, user experience, and the integrity of search results.
GoogleSearch IndexAntitrustSpam PreventionSEO
Read Source 
SEL
Jan 22, 2026•Anu Adegbola
Good to Know
Google adds cross-campaign testing with new Mix Experiments beta
Key Takeaways
- ●Google has introduced Campaign Mix Experiments (beta), allowing advertisers to test various campaign types and budgets together in one experiment.
- ●Advertisers can create up to five experiment arms, customize traffic splits, and test different budget allocations, bidding strategies, and campaign interactions.
- ●This development emphasizes the importance of understanding how multiple campaigns perform collectively rather than in isolation, promoting more informed financial decisions in advertising.
Why it matters: While the new features for Google Ads enhance campaign management and testing, they do not have a direct and immediate impact on core SEO practices or broader algorithm changes.
Google AdsCampaign TestingPPCMarketing StrategyAdvertising Tools
Read Source 
SEL
Jan 22, 2026•Anu Adegbola
Good to Know
Google’s Demand Gen gets more shoppable — and more measurable
Key Takeaways
- ●Google's Demand Gen updates enhance video ads, enabling direct shopping and improved measurement across YouTube and Google.
- ●Shoppable CTV allows consumers to buy products directly from YouTube ads, while attributed branded searches provide insights into campaign effectiveness.
- ●Travel feeds connect with the Hotel Center to create dynamic ads, offering real-time pricing and availability, thereby optimizing ad performance.
Why it matters: The article discusses updates to Google's Demand Gen features which are useful for PPC advertisers, but do not directly relate to critical SEO algorithm changes or vulnerabilities.
Google Demand GenPPC AdvertisingShoppable AdsVideo MarketingTravel Marketing
Read Source 
SEJ
Jan 22, 2026•Roger Montti
CRITICAL
10Web WordPress Photo Gallery Plugin Vulnerability via @sejournal, @martinibuster
Key Takeaways
- ●A security vulnerability in the Photo Gallery by 10Web plugin allows unauthenticated users to delete image comments, affecting over 200,000 installations.
- ●The flaw is due to a missing capability check in the delete_comment() function, enabling unauthorized data modification on sites that utilize the comments feature.
- ●Site owners are advised to update the plugin to version 1.8.37 or later to mitigate the risk, or alternatively, disable the comments feature until a patch can be applied.
Why it matters: The article discusses a critical security vulnerability in a widely-used WordPress plugin that could lead to unauthorized data modification, necessitating immediate action from site owners.
WordPress SecurityPlugin VulnerabilityPhoto Gallery by 10WebData ProtectionCybersecurity
Read Source 
SEJ
Jan 22, 2026•Matt G. Southern
Important
Google Launches Personal Intelligence In AI Mode via @sejournal, @MattGSouthern
Key Takeaways
- ●Google is introducing Personal Intelligence, a new feature that connects users' Gmail and Google Photos to AI Mode in Search for personalized responses.
- ●The feature is currently in a Labs rollout for AI Pro and AI Ultra subscribers and aims to enhance search by using individual context from users' data.
- ●Implications for SEO include potential shifts in content visibility, as personalized responses may address queries without directing users to external content sites.
Why it matters: The introduction of Personal Intelligence by Google represents a significant change in how search personalization may affect possible content visibility and traffic for publishers.
GoogleSEOPersonal IntelligenceAI ModeSearch Engine Updates
Read Source 
SEL
Jan 22, 2026•Barry Schwartz
Important
Google brings Personal Intelligence to AI Mode in Google Search
Key Takeaways
- ●Google has rolled out a new Personal Intelligence feature in AI Mode for Google AI Pro and Ultra subscribers, connecting Google services like Gmail and Photos for personalized search results.
- ●Users can opt in to this Labs experiment to experience personalized search capabilities that may eventually become a standard feature in Google Search.
- ●As search results become increasingly personalized, tracking and measuring website citations for different users may become more challenging for SEO professionals.
Why it matters: This article discusses a significant update to Google's search capabilities that could impact how SEO professionals approach personalization and search ranking.
Google SearchAI FeaturesPersonalized SearchSearch Engine UpdatesSEO Strategies
Read Source 
SEJ
Jan 22, 2026•Roger Montti
Important
A Breakdown Of Microsoft’s Guide To AEO & GEO via @sejournal, @martinibuster
Key Takeaways
- ●Microsoft's guide emphasizes the shift from traditional SEO to focusing on Agentic Engine Optimization (AEO) and Generative Engine Optimization (GEO) for success in AI-driven search and shopping.
- ●AEO aims to improve content clarity and retrieval for AI, while GEO enhances trust and persuasiveness, requiring collaboration across various organizational teams.
- ●The guide indicates that while SEO remains foundational, the new competition lies in how well content can influence AI recommendations rather than just driving clicks.
Why it matters: This article provides important insights on the emerging concepts of AEO and GEO, which are critical for SEO professionals adapting to AI-driven search environments.
AEOGEOAI SearchSEO EvolutionMicrosoft Guidelines
Read Source ![What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]](https://searchengineland.com/wp-content/seloads/2026/01/What-75-AI-SEO-influencers-reveal-about-the-GEO-debate-on-LinkedIn-Research.png)
SEL
Jan 22, 2026•Kelsey Libert
Good to Know
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
Key Takeaways
- ●The article analyzes the frequency and sentiment of AI-related SEO discussions among 75 thought leaders on LinkedIn, highlighting volatility in terminology usage surrounding the GEO debate.
- ●Despite the rising discourse around AI-driven search terms, traditional 'SEO' remains the most represented term in LinkedIn headlines among industry leaders.
- ●The article emphasizes the importance of creating well-structured content hubs and off-site authority signals to strengthen brand trust and improve search ranking consistency.
Why it matters: The article provides insights into current trends and sentiment in AI-related SEO, which is good to know but does not present critical updates or changes that directly impact SEO rankings.
AI SEOSEO TrendsContent StrategyVolatility in SEOGEO Debate
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SEJ
Jan 22, 2026•Duane Forrester
Important
When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester
Key Takeaways
- ●The article emphasizes the importance of experimentation and measurement in understanding the impact of large language models (LLMs) on SEO and user interactions with content.
- ●It argues that the current SEO guidance may overlook the complexities of modern search experiences, where user behavior and content consumption are changing.
- ●Professionals are encouraged to conduct their own tests and share findings to contribute to a more substantial understanding of the evolving SEO landscape.
Why it matters: The article presents insights on the impact of LLMs on SEO practices and encourages practical experimentation, making it a valuable read for SEO professionals navigating evolving search dynamics.
SEOLLMSearch AlgorithmsContent StrategyDigital Marketing
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SEJ
Jan 22, 2026•Roger Montti
Good to Know
Five Things To Do That Will Increase Authoritativeness And Earn Links via @sejournal, @martinibuster
Key Takeaways
- ●Establish your authoritativeness by showcasing awards, media mentions, and publications to inspire trust in outreach emails.
- ●Utilize a concise 'bona fides' statement early in your communications to improve response rates for link-building efforts.
- ●Consider publishing articles in both online and offline reputable outlets to enhance credibility and increase chances of obtaining links.
Why it matters: While the article provides useful tactics for link building, it does not address recent major updates or vital changes in SEO practices.
Link BuildingOutreach StrategyAuthority SignalsSEO TacticsContent Marketing
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SEJ
Jan 22, 2026•Matt G. Southern
Good to Know
56% Of CEOs Report No Revenue Gains From AI: PwC Survey via @sejournal, @MattGSouthern
Key Takeaways
- ●56% of CEOs report no financial returns from AI investments in the past year, indicating a slow adoption of AI in business.
- ●Only 22% of organizations are applying AI to demand generation, suggesting ongoing challenges in scaling AI for effective customer acquisition.
- ●PwC emphasizes the need for companies to build solid AI foundations before expecting meaningful returns, including strategic roadmaps and responsible AI practices.
Why it matters: While the insights on AI adoption and its impact on revenue are relevant, they do not constitute immediate critical updates or changes to SEO practices.
AI in MarketingCEO InsightsBusiness StrategyPwC SurveyDigital Transformation
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SEL
Jan 22, 2026•Adam Heitzman
Important
How to explain flat traffic when SEO is actually working
Key Takeaways
- ●Flat SEO traffic doesn't indicate failure; successful campaigns may show low traffic but high conversion rates.
- ●AI Overviews significantly reduce click-through rates but allow for brand exposure, making it critical to rethink organic traffic as a primary KPI.
- ●Focus on broader metrics, such as direct traffic and branded search volume, to measure SEO success more accurately.
Why it matters: The article addresses the impact of AI on SEO metrics and emphasizes the need to adapt reporting strategies, making it an important update for SEO professionals.
AI OverviewsSEO MetricsOrganic TrafficStakeholder CommunicationConversion Rates
Read Source 
SEJ
Jan 22, 2026•Navah Hopkins
Good to Know
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf
Key Takeaways
- ●PPC management is evolving as AI automates execution, freeing humans to focus on strategic decision-making and creativity.
- ●Consolidation of PPC campaigns is essential for effective data utilization, allowing AI algorithms to learn and optimize performance.
- ●Data cleanliness is critical; accurate first-party data is necessary for AI-driven platforms to align business goals with ad placements effectively.
Why it matters: While the article discusses important shifts in PPC management due to AI, it does not present critical updates or changes that fundamentally alter SEO techniques or practices.
PPC ManagementAI in MarketingDigital AdvertisingData StrategyKPI Management
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SEL
Jan 22, 2026•Ayisha Yousef
Good to Know
Why Demand Gen works best alongside Performance Max for ecommerce
Key Takeaways
- ●Demand Generation (Demand Gen) campaigns offer greater creative flexibility and audience control compared to Performance Max, making them ideal for eCommerce brands.
- ●Using Demand Gen in conjunction with Performance Max enhances the customer journey by building awareness and interest before users actively seek products.
- ●Advertisers can tailor their creative assets strategically for both campaigns to improve conversions and maintain brand consistency.
Why it matters: While it provides useful insights for PPC strategy, it lacks immediate relevance to broader SEO and algorithmic changes affecting search rankings.
Google AdsPPCDigital MarketingeCommerceAdvertising Strategies
Read Source 
SEJ
Jan 22, 2026•Roger Montti
Important
Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster
Key Takeaways
- ●Shopify's Universal Commerce Protocol (UCP) enables agentic AI shopping, allowing brands to control how their products are recommended by AI agents based on consumer preferences.
- ●UCP is designed to enhance product discovery beyond traditional advertising and search methods, positioning Shopify as a key player in personalized online commerce.
- ●The introduction of an Agentic plan allows non-Shopify brands to leverage Shopify's infrastructure for product syndication and visibility in AI shopping environments.
Why it matters: The article discusses a significant development in AI and ecommerce, which has implications for how brands may interact with consumers and could impact SEO strategies moving forward.
AI CommerceUniversal Commerce ProtocolShopifyEcommerce InnovationPersonalized Recommendations
Read Source 
SEJ
Jan 22, 2026•Roger Montti
Important
More Sites Blocking LLM Crawling – Could That Backfire On GEO? via @sejournal, @martinibuster
Key Takeaways
- ●Hostinger's analysis shows that businesses are increasingly blocking AI training systems while allowing AI assistants like ChatGPT to access more websites.
- ●AI assistant crawlers have expanded their reach, with OpenAI’s SearchBot increasing coverage from 52% to 68% of sites, while traditional search engine crawlers' access remains stable.
- ●Blocking AI training bots may limit a business's visibility and control over how information about them is represented in AI outputs, potentially impacting search and discovery.
Why it matters: This article addresses a significant trend in SEO regarding AI access to websites, highlighting the implications for businesses' online visibility and their relationship with AI technologies.
AI in SEOBot CrawlersHostinger AnalysisParametric KnowledgeWeb Crawling Trends
Read Source 
SEJ
Jan 21, 2026•Matt G. Southern
Important
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 via @sejournal, @MattGSouthern
Key Takeaways
- ●YouTube is introducing AI creation tools allowing creators to make Shorts with personal likeness, use text prompts for game creation, and music tools for enhanced content production.
- ●In-app checkout for seamless shopping within YouTube and expanded brand partnership tools are being introduced to increase commerce capabilities on the platform.
- ●New features such as image posts in Shorts and enhanced parental controls reflect YouTube's aim to integrate user engagement and monetization within its ecosystem.
Why it matters: The article discusses new features that significantly enhance creators' capabilities and YouTube's commerce integration, which are important for SEO professionals focused on content strategy and monetization.
YouTubeAI toolse-commerceShortsparental controls
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SEL
Jan 21, 2026•Danny Goodwin
General
Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Key Takeaways
- ●Nick LeRoy, an SEO consultant, is offering consulting services in exchange for donations to support Minnesota immigrant families impacted by ICE raids.
- ●He raised over $1,900 in just seven hours through this initiative, highlighting the SEO community's ability to mobilize for social causes.
- ●LeRoy emphasizes that this effort transcends politics, focusing on human rights instead.
Why it matters: The article discusses a personal initiative in the SEO community and does not provide actionable insights or updates relevant to SEO professionals' day-to-day work.
SEOcommunity supportphilanthropyimmigrant rightsfundraising
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SEL
Jan 21, 2026•Anu Adegbola
Good to Know
Meta expands Threads ads to all users globally
Key Takeaways
- ●Meta is expanding ad availability on its Threads app globally, reaching over 400 million users and providing new advertising options for businesses.
- ●Advertisers can utilize advanced formats like video and carousel ads, as well as third-party verification for brand safety.
- ●Early adoption of Threads ads may provide a competitive advantage as the platform continues to grow.
Why it matters: While the article discusses a new advertising feature that is beneficial for marketers, it does not provide critical updates or changes that directly impact SEO professionals or search engine algorithms.
Threads AdsMeta AdvertisingDigital MarketingSocial Media AdsPPC
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SEL
Jan 21, 2026•Danny Goodwin
Important
Same URL in AI Overviews and blue links counts as one Google Search Console impression
Key Takeaways
- ●Google Search Console counts a URL that appears both in an AI Overview and as a blue link on the SERP as a single impression, according to John Mueller.
- ●The consolidation of impressions reflects how Google handles appearances of URLs across different SERP features, maintaining consistency in their reporting.
- ●Understanding this metric is crucial for SEOs as it impacts performance interpretation in the evolving landscape of AI-driven search.
Why it matters: This article provides essential information about how new AI features impact impression counts in Google Search Console, which is critical for SEO performance analysis.
Google Search ConsoleAI OverviewsJohn MuellerSEO metricsSERP features
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SEL
Jan 21, 2026•Anu Adegbola
Good to Know
OpenAI moves on ChatGPT ads with impression-based launch
Key Takeaways
- ●OpenAI is set to introduce a new impression-based advertising model within ChatGPT, moving away from the traditional pay-per-click approach.
- ●The initial rollout is limited, focusing on select advertisers with a commitment of under $1 million, and aims to explore brand-safe, intent-rich ad placements.
- ●Advertisers are urged to participate early to influence future ad formats, pricing, and standards, despite concerns surrounding performance measurement under the pay-per-impression system.
Why it matters: The introduction of impression-based ads in ChatGPT is relevant for digital marketers, but it does not represent a critical update that directly impacts SEO rankings or major search engine policies.
ChatGPTOpenAIAdvertisingPPCDigital Marketing
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SEL
Jan 21, 2026•Anu Adegbola
Good to Know
Google rules out ads in Gemini — for now
Key Takeaways
- ●Google DeepMind CEO Demis Hassabis confirms that there are no current plans to introduce ads in the Gemini AI assistant, prioritizing user trust over monetization.
- ●The refusal to monetize Gemini suggests that advertisers might need to explore ad formats outside Google's ecosystem as competitors begin rolling out ads in conversational AI.
- ●Google's cautious approach to AI assistant monetization aims to maintain unbiased and genuinely helpful user recommendations, positioning it differently from competitors like OpenAI.
Why it matters: The article discusses the implications of Google's decision regarding ads in Gemini, which is relevant for understanding AI trends but not critical for immediate SEO actions.
GoogleAIPPCAdvertisingConversational AI
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SEL
Jan 21, 2026•Frank Olivo
Important
75% of ChatGPT users rely on ‘keywords’ for local services: New data
Key Takeaways
- ●75% of users employ keyword searches when using ChatGPT to find local services, contradicting the belief that conversational prompts dominate.
- ●A notable 45% of ChatGPT sessions for local services involve single prompts, indicating that users are not engaging in extensive back-and-forth conversations.
- ●The data suggests that traditional keyword research and tracking are still relevant for local SEO despite the rise of AI tools.
Why it matters: This article provides significant insights on user behavior regarding local searches in the context of AI usage, which is essential for adapting SEO strategies.
Local SEOChatGPTKeyword ResearchUser BehaviorAI Impact on Search
Read Source 
SEJ
Jan 21, 2026•Roger Montti
Good to Know
A Little Clarity On SEO, GEO, And AEO via @sejournal, @martinibuster
Key Takeaways
- ●AEO/GEO debates its relevance within the SEO field, with some arguing it should remain a subset of standard SEO.
- ●Key figures in the SEO community suggest that core SEO principles, like crawlability and metadata, remain essential despite shifts towards AI-driven search technologies.
- ●The differences in indexing approaches between traditional SEO and AI search are becoming clearer, with a focus on 'sub-document' processing over whole-page indexing.
Why it matters: While the article discusses emerging trends in SEO related to AI, the insights provided are more about ongoing discussions rather than critical updates affecting the industry immediately.
SEOAEOGEOAI searchRanking factors
Read Source 
SEJ
Jan 21, 2026•Bill Hunt
Good to Know
Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works via @sejournal, @billhunt
Key Takeaways
- ●Governance in SEO is essential for aligning teams and strategies, acting as a framework that enables innovation while maintaining accountability.
- ●A successful Center of Excellence (COE) should focus on shared definitions of performance and value, translating corporate objectives into digital guardrails.
- ●The article emphasizes that effective governance promotes responsible autonomy, helping organizations adapt to changing technologies and markets.
Why it matters: While the article discusses important governance concepts relevant to digital strategy and performance, it does not address urgent updates or changes impacting SEO practices directly.
SEO GovernanceCenter of ExcellenceDigital TransformationPerformance ManagementTeam Alignment
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SEJ
Jan 21, 2026•Roger Montti
Good to Know
Wix Introduces Harmony AI Website Builder via @sejournal, @martinibuster
Key Takeaways
- ●Wix launched Wix Harmony, an AI-powered website builder that combines natural language site creation with a visual editor, enhancing the site development process.
- ●The tool features an AI agent, Aria, that allows users to adjust site elements and switch between AI-assisted creation and manual editing seamlessly.
- ●Wix Harmony is designed to produce fully functional websites ready for deployment, integrating essential business features and ensuring compliance with regulations like GDPR.
Why it matters: While the introduction of Wix Harmony is interesting and may improve website creation, it does not directly impact major SEO strategies or recent algorithm changes.
WixAIwebsite developmentSEO toolsdigital marketing
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SEL
Jan 21, 2026•Claudia Tomina
Important
The local SEO gatekeeper: How Google defines your entity
Key Takeaways
- ●Google prioritizes business names and primary categories when determining eligibility for local search results, impacting the visibility of the business in local packs.
- ●For niche queries, Google seeks high-confidence entities with exact matches, while broader searches allow for a variety of related categories.
- ●Understanding how Google's entity recognition works is crucial for businesses, as their name and primary category establish the boundaries of their ranking potential.
Why it matters: The article provides essential insights into how Google determines local search eligibility, which is critical for professionals aiming to optimize their local SEO strategies.
Local SEOGoogle AlgorithmEntity RecognitionBusiness ListingsSEO Strategies
Read Source 
SEJ
Jan 21, 2026•Sarah Stemen
Good to Know
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
Key Takeaways
- ●A successful PPC audit must prioritize strategic alignment of business objectives over tactical adjustments in Google Ads.
- ●Evaluating the offer and pricing viability is crucial, as no tactical optimization can compensate for a poorly positioned or unclear offer.
- ●Understanding real-world buyer behavior and audience intent is essential to ensure that PPC campaigns support actual business goals.
Why it matters: While the insights provided are valuable for PPC professionals, they focus more on tactics and strategy rather than critical updates affecting search rankings or algorithms.
PPC StrategyGoogle AdsPerformance MarketingBusiness AlignmentDigital Advertising
Read Source 
SEL
Jan 21, 2026•Motoko Hunt
Important
International SEO in 2026: What still works, what no longer does, and why
Key Takeaways
- ●In 2026, traditional international SEO strategies are insufficient; market-scoped URLs reflecting local differences yield better results than mere translations.
- ●While hreflang remains a useful tool, its effectiveness is limited in AI-mediated search environments, necessitating a focus on entity clarity and market differentiation.
- ●SEO professionals must ensure that local content reinforces the entity lineage while distinguishing legitimate local variations to improve visibility in AI-driven search.
Why it matters: The article provides insights into evolving international SEO strategies in response to AI-mediated search, making it crucial for SEO professionals to adapt their practices.
International SEOAI SearchHreflangEntity ClaritySEO Strategy
Read Source 
SEJ
Jan 21, 2026•Roger Montti
Good to Know
How Recommender Systems Like Google Discover May Work via @sejournal, @martinibuster
Key Takeaways
- ●Google Discover operates as a recommender system, similar to YouTube, utilizing a Two-Tower architecture to efficiently match user interests with content.
- ●The Two-Tower model distinguishes user data and content representations, allowing for rapid retrieval without complex analysis each time a user refreshes their feed.
- ●The concept of 'fresh content' is crucial for Google Discover's algorithm, balancing between recommending popular content and introducing new, lesser-known content.
Why it matters: The article provides insights into the architecture and functioning of Google Discover as a recommender system, which is useful but not critical for the immediate SEO landscape.
Google DiscoverRecommender SystemsSEOAlgorithm InsightsContent Strategy
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SEL
Jan 21, 2026•Editorial Link
Important
How digital marketing agencies are adapting to AI search by Editorial Link
Key Takeaways
- ●Digital marketing agencies are adapting their SEO strategies to address the impact of AI search, focusing on optimizing for AI-driven queries and metrics.
- ●Agencies emphasize the importance of brand authority and recognition over traditional keyword optimization to improve visibility in AI search results.
- ●As AI search technologies grow, agencies are shifting towards listicle placements and enhancing their technical SEO practices to ensure better machine understanding.
Why it matters: The article discusses significant changes in search behavior due to AI technologies and how agencies must adapt their strategies accordingly, marking it as an important update for SEO professionals.
AI SearchDigital MarketingSEO StrategyBrand AuthoritySearch Intent
Read Source 
SEJ
Jan 21, 2026•Roger Montti
CRITICAL
NotificationX WordPress WooCommerce Plugin Vulnerabilities Impact 40k Sites via @sejournal, @martinibuster
Key Takeaways
- ●A high-severity DOM-based XSS vulnerability has been identified in the NotificationX FOMO plugin for WordPress, affecting over 40,000 websites.
- ●Attackers can exploit this vulnerability to inject malicious JavaScript, potentially hijacking user sessions and redirecting visitors to harmful sites.
- ●Site owners are advised to update the plugin to version 3.2.1 or later immediately to mitigate the risk.
Why it matters: This vulnerability poses a critical risk to numerous websites and can lead to significant security breaches, making it essential for SEO professionals managing affected sites to take immediate action.
WordPresssecurityvulnerabilitypluginXSS
Read Source ![What Profitable Google Ads Look Like in 2026 [Webinar] via @sejournal, @hethr_campbell](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/3-529.png)
SEJ
Jan 21, 2026•Heather Campbell
Good to Know
What Profitable Google Ads Look Like in 2026 [Webinar] via @sejournal, @hethr_campbell
Key Takeaways
- ●Learn how to effectively structure Google Ads accounts to maintain control over ROAS amidst automation.
- ●Discover the best practices for creating high-conversion copy and creatives tailored for Performance Max campaigns.
- ●Understand strategies to transition from keyword-centric approaches to profit-focused objectives in PPC advertising.
Why it matters: While the article provides valuable insights into Google Ads strategies for 2026, it focuses on specific tactics rather than critical updates that significantly impact SEO practices.
Google AdsSmart BiddingPPC StrategyPerformance MaxDigital Marketing
Read Source 
SEJ
Jan 21, 2026•Roger Montti
CRITICAL
WordPress Advanced Custom Fields Extended Plugin Vulnerability via @sejournal, @martinibuster
Key Takeaways
- ●A critical vulnerability with a 9.8 severity rating was found in the Advanced Custom Fields: Extended WordPress plugin, potentially affecting 100,000 installations.
- ●The flaw enables unauthenticated users to register as administrators, compromising website security and management.
- ●The plugin update includes enforced validation checks for user role assignments in front-end forms to prevent unauthorized role escalations.
Why it matters: The article discusses a critical security vulnerability that can lead to unauthorized access and control of WordPress sites, which is essential knowledge for SEO professionals managing website security.
WordPress SecurityPlugin VulnerabilityAdvanced Custom FieldsCybersecuritySEO Risks
Read Source ![The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/featured-482.png)
SEJ
Jan 21, 2026•Channable
Good to Know
The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]
Key Takeaways
- ●Segment Performance Max campaigns by actual product performance instead of categories to optimize budget allocation.
- ●Classify products into three groups: Star Products, Zombie Products, and New Arrivals to better manage ad strategies.
- ●Regularly review product performance metrics to adjust campaign strategies and improve visibility for underperforming items.
Why it matters: While the article provides actionable insights on optimizing Performance Max campaigns, it does not address a critical update or major change in search engine algorithms or tools.
Google Performance Maxecommerce advertisingPPC budget managementad campaign optimization
Read Source 
SEJ
Jan 20, 2026•Matt G. Southern
Important
OpenAI Search Crawler Passes 55% Coverage In Hostinger Study via @sejournal, @MattGSouthern
Key Takeaways
- ●AI training bots, such as OpenAI's GPTBot, are experiencing severe access restrictions on websites, with coverage dropping from 84% to 12%.
- ●Conversely, assistant bots like OpenAI's OAI-SearchBot are expanding their reach significantly, allowing access to targeted user queries.
- ●SEO professionals are advised to block AI training bots while permitting assistant bots to enhance visibility in AI search results, balancing server load and discovery.
Why it matters: The article discusses significant changes in bot behavior affecting both SEO and visibility on search platforms, which is crucial for SEO professionals navigating AI interactions.
AI CrawlersSEO StrategyWeb CrawlingOpenAISearch Visibility
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SEL
Jan 20, 2026•Danny Goodwin
Important
Organic search traffic is down 2.5% YoY, new data shows
Key Takeaways
- ●Organic search traffic has only declined by 2.5% year-over-year, contrasting with extreme claims of a collapse.
- ●The largest U.S. websites saw an increase of 1.6% in organic traffic, while mid-sized publishers experienced the sharpest declines.
- ●AI Overviews decreased click-through rates by 35% in some queries but have a presence in only 30% of all searches, highlighting that demand for SEO remains strong despite noise about AI replacing traditional search.
Why it matters: The article provides important insights that help to dispel common misconceptions about the death of SEO and highlights key shifts in traffic patterns, making it relevant for strategizing in a changing landscape.
SEOorganic trafficAI impactGoogle Searchtraffic analysis
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SEL
Jan 20, 2026•Anu Adegbola
CRITICAL
Google Shopping API cutoff looms, putting ad delivery at risk
Key Takeaways
- ●Advertisers must migrate to Google's new Merchant API to avoid disruption of Shopping and Performance Max campaigns.
- ●The migration deadlines are set for beta users by February 28th and Content API users by August 18th, with risks of campaign failure if not addressed.
- ●Google recommends completing the migration early, reviewing feed labels, and validating campaign settings to ensure uninterrupted ad delivery.
Why it matters: The imminent cutoff of older API versions poses a critical risk to ad campaigns, necessitating immediate action from advertisers to avoid revenue loss.
Google Merchant APIadvertisingPPCAPI migrationGoogle Ads
Read Source 
SEL
Jan 20, 2026•Ana Fernández
Good to Know
Does llms.txt matter? We tracked 10 sites to find out
Key Takeaways
- ●A study tracking llms.txt files across 10 diverse websites found that only two experienced AI traffic increases, which were not attributed to the presence of the llms.txt file.
- ●Google's temporary implementation of llms.txt in its Search documentation was retracted within 24 hours, indicating uncertainty about its significance.
- ●Overall findings suggest that llms.txt may not have a measurable impact on AI traffic or site performance, as other factors contributed to traffic increases for the two success stories.
Why it matters: The article provides insights into a debated topic and research findings, making it useful but not critical for SEO professionals.
llms.txtAI trafficSEO researchGoogle updatescrawling performance
Read Source 
AHREFS
Jan 20, 2026•Louise Linehan
Important
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Key Takeaways
- ●AI Overviews significantly reduce click-through rates, with drops observed as high as 61%, emphasizing the need for SEO professionals to adapt their strategies.
- ●Targeting informational, question-based queries can increase visibility in AI Overviews, with specific query types showing higher appearance rates.
- ●Ranking in traditional SERPs is crucial for appearing in AI Overviews, as most cited URLs in AI responses are also among the top 10 traditional search results.
Why it matters: The article addresses significant changes in search behavior due to AI Overviews, which is crucial for SEO professionals to adapt their strategies accordingly.
AI OverviewsSEO StrategySearch Engine RankingsClick-Through RateSearch Queries
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SEL
Jan 20, 2026•Bruce Clay
General
7 real-world AI failures that show why adoption keeps going wrong
Key Takeaways
- ●Many businesses struggle with AI adoption due to risks evidenced by real-world failures, showing the necessity of oversight in AI deployments.
- ●Examples include a chatbot engaging in insider trading, an auto dealership chatbot inadvertently selling a vehicle for a dollar, and an AI meal planner suggesting unsafe recipes.
- ●These incidents underline the operational, legal, and reputational vulnerabilities of unregulated AI use, warning companies about potential pitfalls.
Why it matters: The article discusses AI failures that, while relevant, do not provide actionable insights or immediate implications for SEO professionals.
AI RisksMachine LearningBusiness InsightsOversight in AILegal Implications
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SEJ
Jan 20, 2026•Kevin Indig
Important
The Great Decoupling via @sejournal, @Kevin_Indig
Key Takeaways
- ●Traffic growth has decoupled from pipeline due to users preferring AI-generated answers over clicks.
- ●The expectation for zero-click searches has become normalized, making traditional SEO metrics less relevant.
- ●Brands need to shift their SEO strategies to emphasize building authority and trust over solely driving traffic.
Why it matters: The article discusses the critical shift in how SEO impacts traffic and business metrics due to the rise of AI search interfaces, which is essential for SEO professionals to understand.
SEO StrategyAI SearchTraffic TrendsContent OptimizationBrand Authority
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SEL
Jan 20, 2026•Wasim Kagzi
Important
Why LLM-only pages aren’t the answer to AI search
Key Takeaways
- ●Creating LLM-only pages that no humans see may not enhance visibility in AI searches, as standard SEO practices are still effective.
- ●Experts debate the efficacy of formats like .md versions and llms.txt files for AI consumption, suggesting they might not yield the expected benefits.
- ●The trend of developing AI-specific content remains prevalent, with sites like Stripe leading in implementing markdown and JSON feeds, despite skepticism about their utility.
Why it matters: This article addresses a new trend in SEO related to AI content strategies and offers insights that could significantly impact SEO practices in the evolving landscape of search technology.
AI SearchSEO StrategiesContent OptimizationLLM PagesGoogle Search
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SEJ
Jan 20, 2026•Martha van Berkel
Important
Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Key Takeaways
- ●Search engines are employing semantic understanding to improve local search results, leading to challenges and opportunities for SEOs.
- ●Utilizing entity SEO and schema markup is crucial for defining topics and relationships within content, which helps search engines discern authority and context.
- ●Entity linking, both internal and external, can enhance local SEO performance by providing clear definitions and reducing ambiguity for search engines.
Why it matters: The article presents important insights into entity SEO and schema usage, which are crucial for adapting to changing search engine semantics and improving local SEO performance.
Entity SEOSchema MarkupLocal SEOAI SearchSEO Strategies
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SEL
Jan 20, 2026•Kaspar Szymanski
Good to Know
SEO in 2026: What will stay the same
Key Takeaways
- ●SEO success hinges on trust, crawlable data, and user satisfaction, rather than chasing fleeting trends.
- ●AI tools, while beneficial in other fields, have limited impact on SEO; the foundational aspects like crawlability and quality remain paramount.
- ●To excel in competitive sectors, businesses must prioritize meeting customer needs and ensuring their platforms are easily navigable and comprehensible to search engines.
Why it matters: While the article provides valuable perspectives on enduring SEO principles, it lacks immediate relevance to pressing algorithm changes or critical updates, making it more of a medium importance read.
SEO TrendsCrawlabilityUser ExperienceAI in SEOSearch Algorithms
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SEJ
Jan 20, 2026•Roger Montti
Important
Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster
Key Takeaways
- ●Personalization in AI search results means users with the same query may get different answers based on their context.
- ●Traditional SEO principles remain relevant, but the optimization strategy is evolving toward Generative Engine Optimization (GEO), focusing on sub-document processing.
- ●Understanding the shift from whole-document indexing to sub-document processing is crucial for SEOs to adapt their strategies for AI-driven search environments.
Why it matters: The article discusses key shifts in search technology and the implications for SEO strategies, making it an important update for SEO professionals to stay current with AI integration in search.
AI SearchSEOGenerative Engine OptimizationPersonalizationSearch Algorithms
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SEL
Jan 20, 2026•Yext
Important
Yext’s Visibility Brief: Your guide to brand visibility in AI search by Yext
Key Takeaways
- ●Brand visibility in search is evolving due to AI agents that influence which brands are displayed prominently.
- ●SEO professionals must prioritize data accuracy, consistency, and trust signals alongside traditional ranking metrics.
- ●The Visibility Brief provides insights on current trends in search visibility and highlights gaps where brands may be losing exposure.
Why it matters: The article discusses significant changes in brand visibility due to AI-driven search, making it crucial for SEO professionals to understand these trends and adapt their strategies.
AI in SearchBrand VisibilitySEO TrendsSearch DiscoveryData Accuracy
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SEJ
Jan 20, 2026•Roger Montti
Important
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster
Key Takeaways
- ●AI Overviews are prevalent for educational finance queries, such as 'what is an IRA', with a 91% occurrence rate, indicating a demand for synthesized information.
- ●Finance queries requiring real-time data, like stock prices or calculator services, see very low AI Overview representation, underscoring the need for traditional search result strategies.
- ●User feedback significantly influences Google’s decision on showing AI Overviews, emphasizing the importance of understanding user intent in SEO strategies.
Why it matters: The article provides valuable insights on how AI Overviews function in the finance sector, highlighting important implications for SEO practices and content strategy.
AI OverviewsFinance SEOSearch IntentUser FeedbackSEO Strategies
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SEJ
Jan 20, 2026•Roger Montti
Important
Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster
Key Takeaways
- ●James LePage discusses the future of the Agentic AI Web, where websites transition from controlled brand experiences to data sources shaped by AI interactions.
- ●He outlines three levels of autonomy for AI agents, predicting a shift where users delegate tasks to AI, allowing agents to act with increasing independence.
- ●LePage emphasizes the potential for AI to enhance website interactions, creating personalized and immersive experiences that exceed traditional static website limitations.
Why it matters: The insights on AI's impact on web interactions and the evolving control over content presentation are significant for SEO professionals navigating the changing landscape of search experiences.
AI in SEOAgentic AIWebsite InteractionsWordPress AIFuture of Search
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AHREFS
Jan 20, 2026•Si Quan Ong
Good to Know
Every Marketer Says You Need “Taste”. Here’s What That Actually Means
Key Takeaways
- ●The article emphasizes that in an era of abundant content generated by AI, the ability to discern and create quality content (or 'taste') is becoming essential for marketers.
- ●It defines 'taste' as the informed judgment to distinguish superior content from inferior, focusing on qualities that indicate good or bad work.
- ●The author argues that developing taste requires extensive experience and contextual awareness, making it a unique and hard-to-replicate asset in content creation.
Why it matters: While the concept of 'taste' in content creation is insightful, it does not present immediate or critical updates affecting SEO practices compared to more direct algorithm changes or tool updates.
Content QualityAI in MarketingContent CreationTaste in MarketingContent Strategy
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