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Daily SEO Brief

Wednesday, November 12, 2025

1 article published

Final brief

What You Need to Know

On November 12, 2025, Google announced new ways for merchants to share shipping and returns policies without requiring a Merchant Center account. This update allows businesses to enhance the visibility of their policies directly in search results, which may lead to improved user experience and higher conversion rates.

Must-Read Highlights

1

Merchants can now share shipping and returns information directly through Search Console, removing the necessity of a Merchant Center account.

More ways to share your shipping and returns policies with Google
2

The update introduces organization-level structured data as an alternative method for sharing shipping and returns policies.

More ways to share your shipping and returns policies with Google
3

Enhanced visibility of shipping and returns policies can improve user experience (UX) for customers searching for products.

More ways to share your shipping and returns policies with Google
4

Potentially increases conversion rates by making important information more accessible to consumers at the point of search.

More ways to share your shipping and returns policies with Google
5

This update aligns with Google's ongoing efforts to streamline the integration of e-commerce functionalities within its search platform.

More ways to share your shipping and returns policies with Google

All Articles from This Day

More ways to share your shipping and returns policies with Google
GOOGLE
Nov 12, 2025•Google Search Central
Good to Know

More ways to share your shipping and returns policies with Google

AI Analysis
  • ●Merchants can now share shipping and returns information with Google without needing a Merchant Center account.
  • ●Two methods for sharing this information are available: configuring directly in Search Console or using organization-level structured data.
  • ●This update enhances the visibility of shipping and returns policies in search results, potentially improving UX and conversion rates.
Why it matters: While the update improves the way merchants can communicate their shipping and returns policies, it does not represent a significant change to rankings or Google’s core algorithms.
Google Search ConsoleShipping PoliciesReturns PoliciesStructured DataE-commerce SEO
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