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Daily SEO Brief

Thursday, November 20, 2025

2 articles published

Final brief

What You Need to Know

On November 20, 2025, significant updates emerged in the SEO landscape, particularly concerning tools that enhance brand visibility and performance measurement. Google introduced a branded queries filter in Search Console, while Ahrefs provided insights on monitoring YouTube video mentions to boost brand awareness.

Must-Read Highlights

1

The new branded queries filter in Google Search Console distinguishes between branded and non-branded search queries to help understand traffic performance.

Introducing the Branded queries filter in Search Console
2

The branded queries filter will be rolled out over the coming weeks and will offer insights on impressions, clicks, and CTR for branded queries.

Introducing the Branded queries filter in Search Console
3

Monitoring YouTube mentions can help gauge brand awareness and visibility, with more organic mentions indicating higher engagement.

How to Monitor Your YouTube Video Mentions
4

Ahrefs suggests utilizing tools like Brand Radar to effectively track both tagged and untagged YouTube mentions.

How to Monitor Your YouTube Video Mentions
5

Setting monthly and quarterly targets for YouTube mentions can help teams stay accountable and validate marketing investments with real data.

How to Monitor Your YouTube Video Mentions

All Articles from This Day

Introducing the Branded queries filter in Search Console
GOOGLE
Nov 20, 2025•Google Search Central Blog
High Importance

Introducing the Branded queries filter in Search Console

AI Analysis
  • ●The new branded queries filter in Google Search Console allows users to analyze website traffic by differentiating between branded and non-branded queries.
  • ●This feature helps in understanding the performance metrics—such as impressions, clicks, and CTR—of queries that include the brand name versus those that do not.
  • ●The filter is accessible in the Search results Performance report and is expected to roll out gradually over the coming weeks, providing site owners with valuable insights into their brand recognition and traffic sources.
Why it matters: This article highlights a new feature in Google Search Console that is crucial for analyzing traffic patterns, which can significantly impact SEO strategies.
Google Search ConsoleSEO ToolsBranded QueriesPerformance AnalysisTraffic Insights
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How to Monitor Your YouTube Video Mentions
GOOGLE
Nov 20, 2025•Louise Linehan
High Importance

How to Monitor Your YouTube Video Mentions

AI Analysis
  • ●Monitor your YouTube mentions to gauge brand awareness and health; more organic mentions typically indicate growing visibility and engagement.
  • ●Utilize tools like Ahrefs Brand Radar for tracking both tagged and untagged mentions effectively and measure brand buzz over time.
  • ●Set targets for monthly and quarterly mentions to hold your team accountable and justify marketing investments based on empirical data.
Why it matters: The article discusses monitoring YouTube brand mentions, which is crucial for SEO professionals to understand the value of video content in brand awareness and search visibility.
YouTube SEOBrand MonitoringSEO ToolsMarketing StrategiesSocial Media Impact
Read Source