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Daily SEO Brief

Saturday, December 13, 2025

1 article published

Final brief

What You Need to Know

In a recent article by Sophie Fell on Search Engine Land, she emphasizes the importance of meticulously double-checking PPC campaign settings to avoid costly errors, particularly with location targeting. By fostering transparency with clients and promoting a culture of learning from mistakes, agencies can ensure campaigns run smoothly and maintain trust.

Must-Read Highlights

1

Double-checking PPC campaign settings is vital to avoid errors that can lead to unusable leads.

Sophie Fell talks why double-checking campaign settings matters
2

Transparency with clients about mistakes is critical for maintaining trust and credibility.

Sophie Fell talks why double-checking campaign settings matters
3

Taking responsibility for errors and explaining preventive measures fosters client loyalty.

Sophie Fell talks why double-checking campaign settings matters
4

Regular audits and continual checks are essential in preventing common PPC mistakes.

Sophie Fell talks why double-checking campaign settings matters
5

Encouraging a team culture of learning from failures can drive innovation and accountability.

Sophie Fell talks why double-checking campaign settings matters

All Articles from This Day

Sophie Fell talks why double-checking campaign settings matters
SEL
Dec 13, 2025•Anu Adegbola
General

Sophie Fell talks why double-checking campaign settings matters

AI Analysis
  • ●Double-checking PPC campaign settings is crucial to avoid costly mistakes, like incorrect location targeting, which can lead to unusable leads.
  • ●Transparency with clients is essential when mistakes occur; taking responsibility and explaining how the issue will be prevented in the future helps maintain trust.
  • ●Regular audits and continual checks can prevent common mistakes, and fostering a team culture of learning from failures encourages innovation and accountability.
Why it matters: While the article contains useful insights for PPC practitioners, it does not address critical updates, algorithm changes, or major developments affecting SEO professionals directly.
PPCCampaign ManagementClient CommunicationError PreventionMarketing Strategy
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