Daily SEO Brief

Saturday, December 20, 2025

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Final brief

What You Need to Know

Google has initiated a DMCA lawsuit against SerpApi, alleging that the company used circumvention tactics to scrape copyrighted search content. This legal action underscores the ongoing battles over data scraping and its implications for SEO professionals who utilize third-party SERP data.

Must-Read Highlights

Google claims that SerpApi circumvented its SearchGuard technology to access and scrape search result content.

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

The lawsuit is based on DMCA Section 1201, focusing on both circumvention of access controls and the sale of circumvention tools.

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

Potential statutory damages for violations range from $200 to $2,500, which could have significant financial implications for SerpApi.

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

The outcome of this lawsuit could directly impact SEO professionals who rely on automated SERP data from third-party vendors.

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

Monitor developments in this case, as the implications may affect smaller vendors and their ability to provide SERP analytics.

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

All Articles from This Day

SEJ

Dec 20, 2025•Matt G. Southern

High Importance

Google Files DMCA Suit Targeting SerpApi’s SERP Scraping via @sejournal, @MattGSouthern

AI Analysis

●Google has filed a lawsuit against SerpApi, alleging that it circumvented Google's SearchGuard technology to scrape copyrighted content from search results.
●The lawsuit focuses on DMCA Section 1201, targeting both the act of circumvention and the sale of circumvention tools, with potential statutory damages of $200 to $2,500 per violation.
●SEO professionals relying on third-party SERP data should monitor this case, as its outcome could affect access to automated SERP data, especially for smaller vendors.

Why it matters: The lawsuit addresses a significant issue regarding automated scraping and its implications for third-party SEO tools, affecting the overall landscape of SERP data access.

Google lawsuitSerpApiscrapingSEO toolsDMCA

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