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Daily SEO Brief

Wednesday, December 24, 2025

4 articles published

Final brief

What You Need to Know

On December 24, 2025, the digital marketing landscape is influenced by OpenAI's potential introduction of ads in AI responses, Google’s adjusted minimum audience requirements for ads, and insights into emotionally engaging holiday advertising. Meanwhile, festive traditions are highlighted with NORAD and Google’s Santa Tracker offering interactive experiences for users.

Must-Read Highlights

1

OpenAI is considering an ad-driven strategy that may include advertisements within AI-generated responses to engage users during search processes.

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
2

Google has lowered the audience size limit for remarketing and customer lists to just 100 active users, making targeted advertising more accessible for smaller advertisers.

Google lowers audience size limits across Ads
3

Emotional storytelling is key in holiday advertising, with brands like Disney and Chevrolet effectively using nostalgia and authenticity to engage their audiences.

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
4

NORAD and Google offer real-time tracking of Santa's journey, continuing a beloved holiday tradition while integrating interactive and educational features.

Track Santa On Christmas Eve 2025 (Via NORAD & Google)
5

Advertisers are encouraged to assess how changes like smaller audience segments affect ad performance and privacy measures in a landscape increasingly focused on personalized content.

Google lowers audience size limits across Ads

All Articles from This Day

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
SEL
Dec 24, 2025•Anu Adegbola
High Importance

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

AI Analysis
  • ●OpenAI is exploring an advertising strategy for its AI products, potentially introducing ads within AI-generated responses.
  • ●This strategy could create a new channel for advertisers, enhancing user engagement at the moment of information search.
  • ●The introduction of ads will be monitored for user acceptance and potential impacts on trust and experience.
Why it matters: The exploration of ad formats within AI-generated responses could significantly impact digital marketing strategies and competitive dynamics in the tech industry.
OpenAIAdvertisingDigital MarketingAIChatGPT
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Google lowers audience size limits across Ads
SEL
Dec 24, 2025•Anu Adegbola
Good to Know

Google lowers audience size limits across Ads

AI Analysis
  • ●Google has reduced the minimum audience size requirement for remarketing and customer lists across all networks to just 100 active users, down from 1,000.
  • ●This change facilitates access to audience strategies for smaller advertisers, enhancing their capabilities for personalized advertising and remarketing.
  • ●Advertisers should monitor how the use of smaller audience segments impacts performance and privacy safeguards.
Why it matters: The update is relevant for PPC professionals but does not directly impact SEO fundamentals or major updates in search algorithms.
Google AdsAudience TargetingPPCDigital MarketingAdvertising Trends
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Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe
SEJ
Dec 24, 2025•Greg Jarboe
General

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe

AI Analysis
  • ●The importance of emotional storytelling in holiday advertising is crucial, as demonstrated by data from various successful campaigns.
  • ●Brands like Disney and Chevrolet show that nostalgia and authentic narratives resonate deeper with audiences than mere demographic targeting.
  • ●Emphasis on purpose and authenticity in advertising can enhance emotional engagement and build stronger connections with consumers.
Why it matters: The article focuses on emotional marketing strategies which, while insightful, do not contain critical updates or changes relevant to SEO professionals.
Emotional MarketingNostalgiaHoliday AdvertisingConsumer EngagementBrand Storytelling
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Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
SEJ
Dec 24, 2025•Matt G. Southern
General

Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern

AI Analysis
  • ●NORAD and Google both offer Santa Tracker websites and apps to follow Santa's journey on Christmas Eve, providing real-time updates and interactive features.
  • ●NORAD's tracker has been a holiday tradition for over 65 years, while Google uses its tracker to experiment with new technologies that often feature in other products.
  • ●Users can engage with various games and educational activities on the Google Santa Tracker during December, enhancing the festive experience through fun learning.
Why it matters: The article provides information about a holiday-related event and features, which is not essential for SEO professionals and lacks actionable insights.
Santa TrackerNORADGoogleHoliday TraditionInteractive Features
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