Back to Calendar

Daily SEO Brief

Friday, January 2, 2026

4 articles published

Final brief

What You Need to Know

On January 02, 2026, SEO and marketing discussions highlighted key areas such as technical optimization for Adobe Commerce, Google's experimental features, SEO and PPC budgeting strategies, and emotionally impactful advertising. These insights are essential for marketers aiming to enhance their strategies and adapt to evolving trends.

Must-Read Highlights

1

Optimizing Adobe Commerce for SEO involves careful attention to technical SEO, site speed, and structured data.

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues
2

Google is testing a new blue 'Send' button in its search box that could change how users interact with search queries.

Google tests blue Send button that replaces AI Mode in the search box
3

Assessing the right budget mix for SEO and PPC is crucial, balancing immediate results with long-term investments.

How To Get The Perfect Budget Mix For SEO And PPC
4

Emotionally engaging advertising is highlighted, emphasizing nostalgia and authenticity in marketing strategies.

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
5

Leveraging AI-driven content and understanding product entities is key to enhancing SEO success for e-commerce.

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues

All Articles from This Day

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues via @sejournal, @TaylorDanRW
SEJ
Jan 2, 2026•Dan Taylor
High Importance

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues via @sejournal, @TaylorDanRW

AI Analysis
  • ●Adobe Commerce (Magento) can excel in organic search if optimized correctly, necessitating focus on technical SEO, site speed, and structured data.
  • ●To ensure strong site performance, prioritize hosting setups, caching mechanisms, and minimizing JavaScript bloat via careful theme and extension selection.
  • ●Modern SEO practices involve not just addressing duplication but enhancing understanding of products as entities to facilitate AI-driven search and improve user accessibility.
Why it matters: The article provides critical insights into optimizing Magento for search engines, which is vital for eCommerce professionals managing SEO on complex platforms.
Adobe CommerceMagento SEOTechnical SEOSite PerformanceCore Web Vitals
Read Source
Google tests blue Send button that replaces AI Mode in the search box
SEL
Jan 2, 2026•Barry Schwartz
Good to Know

Google tests blue Send button that replaces AI Mode in the search box

AI Analysis
  • ●Google is testing a new blue 'Send' button that may replace the AI Mode option in its search box when users begin typing their queries.
  • ●This test potentially affects how users interact with Google Search, as it could lead to fewer people accessing the AI Mode directly.
  • ●The change is currently experimental, but if implemented, it could impact user behavior and search traffic distribution.
Why it matters: While the article discusses a test feature in the Google Search interface, it does not represent a critical update or change that directly affects SEO practices or strategies.
Google SearchAI ModeSearch UISEO ToolsSearch Algorithms
Read Source
How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson
SEJ
Jan 2, 2026•Brooke Osmundson
Good to Know

How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson

AI Analysis
  • ●Evaluate the balance between SEO and PPC budgeting based on immediate needs and long-term goals.
  • ●Recognize that PPC provides immediate results while SEO is a long-term investment with compounding benefits.
  • ●Adapt your SEO strategy to account for changes in search behavior and the growing importance of AI Overviews, necessitating a shift in content and structure.
Why it matters: While the insights on budgeting between SEO and PPC are useful for strategizing, they do not represent a critical update or change impacting the industry as a whole.
SEOPPCBudgetingMarketing StrategyAI
Read Source
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe
SEJ
Jan 2, 2026•Greg Jarboe
General

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe

AI Analysis
  • ●Disney’s ad exemplifies the power of nostalgic storytelling, scoring high on emotional resonance metrics.
  • ●Chevrolet highlights the depth of nostalgia in advertising, suggesting that referencing the past can enhance emotional engagement.
  • ●Subaru's charity-driven marketing demonstrates the importance of authenticity in building emotional connections with audiences.
Why it matters: The article presents marketing insights and storytelling techniques that are not critical to SEO professionals and lack immediate actionability related to search engine performance or policy changes.
emotional marketingnostalgiaholiday advertisingbranding strategiesconsumer engagement
Read Source