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Daily SEO Brief

Wednesday, March 18, 2026

1 article published

What You Need to Know

A recent article from Search Engine Journal highlights potential negative impacts on SEO when migrating from HTTP to HTTPS. Site owners are advised to be patient post-migration, as it resembles a site migration and can affect rankings temporarily while Google processes the changes.

Must-Read Highlights

1

Migrating to HTTPS is similar to a site migration and requires Google to recrawl and recognize individual URLs.

Google Explains Why HTTPS Migration May Negatively Impact SEO
2

After migrating to HTTPS, website owners should expect a temporary dip in rankings as Google adjusts to the new URLs.

Google Explains Why HTTPS Migration May Negatively Impact SEO
3

Following best practices during the migration process is crucial for long-term ranking recovery.

Google Explains Why HTTPS Migration May Negatively Impact SEO
4

Utilizing the URL removal tool during HTTPS migration can impede the indexing of new URLs, potentially worsening the situation.

Google Explains Why HTTPS Migration May Negatively Impact SEO
5

Patience is key; rankings might improve over time as Google processes the HTTPS migration, rewarding those who execute the transition carefully.

Google Explains Why HTTPS Migration May Negatively Impact SEO

All Articles from This Day

Google Explains Why HTTPS Migration May Negatively Impact SEO via @sejournal, @martinibuster
SEJ
Mar 18, 2026•Roger Montti
High Importance

Google Explains Why HTTPS Migration May Negatively Impact SEO via @sejournal, @martinibuster

AI Analysis
  • ●Migrating from HTTP to HTTPS is comparable to a site migration; it requires individual URLs to be recognized and recrawled by Google.
  • ●Site owners should be patient after a HTTPS migration, as rankings may recover over time if best practices are followed.
  • ●Avoid using the URL removal tool during the migration, as it can hinder the indexing of new HTTPS URLs.
Why it matters: This article addresses the critical aspects of HTTPS migration, a common issue that can significantly impact rankings, making it essential for SEO professionals.
HTTPS migrationSEO best practicesGoogle rankingssite migrationJohn Mueller
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