
Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important via @sejournal, @gregjarboe
- ●Rethink audience targeting strategies in light of signal loss, by gathering first-party signals rather than relying solely on proxy data.
- ●Understand that AEO and GEO are integral parts of SEO, influenced by AI capabilities, and focus on achieving visibility in the answers generated by AI features.
- ●Recognize the evolving landscape of news searches, expanding beyond traditional platforms to include AI-based search tools, which affects how content is distributed.


