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Daily SEO Brief

Saturday, July 18, 2026

1 article published

What You Need to Know

On July 18, 2026, Google revealed that its AI features in Search are generating billions of clicks weekly, a metric that enhances overall web traffic for sites. However, the new generative AI performance reports in Search Console do not provide click data, highlighting a gap in transparency for website owners monitoring AI-related traffic.

Must-Read Highlights

1

Google's AI features in Search are now responsible for billions of clicks to websites each week.

Google Puts A Number On AI Search Clicks, Without The Data
2

The announcement includes the rollout of generative AI performance reports in Search Console.

Google Puts A Number On AI Search Clicks, Without The Data
3

Despite the new reports, individual website owners won't have access to click data, limiting their analysis.

Google Puts A Number On AI Search Clicks, Without The Data
4

There is a noticeable disconnect between the aggregate click metrics shared by Google and the data available for individual site audits.

Google Puts A Number On AI Search Clicks, Without The Data
5

The article emphasizes the urgent need for enhanced transparency regarding AI-driven traffic data.

Google Puts A Number On AI Search Clicks, Without The Data

All Articles from This Day

Google Puts A Number On AI Search Clicks, Without The Data via @sejournal, @MattGSouthern
SEJ
Jul 18, 2026•Matt G. Southern
High Importance

Google Puts A Number On AI Search Clicks, Without The Data via @sejournal, @MattGSouthern

AI Analysis
  • ●Nick Fox from Google stated that AI features in Search generate billions of clicks to websites weekly, which adds to the daily clicks reported previously.
  • ●Google is rolling out generative AI performance reports in Search Console, but these reports lack click data, limiting website owners' ability to audit AI-related traffic.
  • ●The article highlights a disconnect between the aggregate click figures provided by Google and the data available to individual website owners, underscoring the need for more transparency.
Why it matters: The update discusses new data and AI features affecting traffic, which is crucial for SEO professionals to understand how AI integrations influence their site visibility and reporting.
Google SearchAI FeaturesSearch ConsoleClick DataSEO Insights
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