Back to Calendar

Daily SEO Brief

Tuesday, September 22, 2026

4 articles published

What You Need to Know

On September 22, 2026, key updates from the SEO landscape emerged, with Google Analytics introducing Include filters for hostnames, enhancing data management for users. Meanwhile, new research highlights the evolving B2B purchasing process, emphasizing the impact of AI tools on vendor selection and the significance of brand visibility.

Must-Read Highlights

1

Google Analytics introduces Include data filters for hostnames, simplifying event data management.

Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
2

The new Include filters reduce maintenance efforts compared to Exclude filters, which require frequent updates.

Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
3

Active Include filters permanently impact incoming data, necessitating thorough testing before activation.

Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
4

B2B buyers now rely on AI tools that summarize vendors, influencing their decision-making process earlier.

3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler
5

Consistency in brand visibility and messaging during 'Day Zero' significantly affects shortlist decisions.

3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler

All Articles from This Day

Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
SEJ
Sep 22, 2026•Matt G. Southern
High Importance

Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern

AI Analysis
  • ●Google Analytics now supports Include data filters for hostnames, simplifying the process of managing event data.
  • ●Unlike Exclude filters, which require constant updates, the new Include filters allow users to define approved hostnames, reducing maintenance efforts.
  • ●Active Include filters permanently affect incoming data, so filters should be tested before activation to avoid data loss.
Why it matters: The introduction of Include filters represents a significant improvement in managing data integrity within Google Analytics, which is crucial for SEO professionals monitoring website performance.
Google AnalyticsData FiltersSEO ToolsEvent TrackingAnalytics Updates
Read Source
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler
SEJ
Sep 22, 2026•Alexander Kesler
High Importance

3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler

AI Analysis
  • ●Buyers increasingly rely on AI tools that summarize and recommend vendors before initiating formal research, compressing their decision-making process.
  • ●Structured content and precise capability descriptions are essential for ensuring visibility and trust in an AI-enhanced search environment.
  • ●Brand familiarity formed during 'Day Zero' significantly influences shortlist decisions, highlighting the need for consistent brand visibility and messaging.
Why it matters: The article provides critical insights into how AI is reshaping buyer behavior and search visibility, making it essential for SEO professionals to adapt their strategies accordingly.
AI in SEOBuyer BehaviorAEOBrand VisibilitySearch Trends
Read Source
GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern
SEJ
Sep 22, 2026•Matt G. Southern
Good to Know

GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern

AI Analysis
  • ●A recent Fiverr survey reveals a significant increase in client requests for generative engine optimization (GEO), surpassing traditional Google-ranking tasks.
  • ●The survey highlights that 67% of search freelancers noticed a rise in GEO requests, while 83% reported clients are seeking advice and expertise rather than just execution.
  • ●Pricing pressures are evident, with 61% of specialists reporting that clients expect lower rates when AI is involved, and half of freelancers feel businesses underestimate the time needed for SEO results.
Why it matters: While the article discusses emerging trends and insights related to SEO and AI, it does not cover critical algorithm changes or pressing updates that directly impact SEO practices.
Generative Engine OptimizationSEO TrendsClient ExpectationsAI in SEOFreelancer Insights
Read Source
Customer Lifecycle Goals: The Good, The Bad, The Ugly
SEJ
Sep 22, 2026•Jyll Saskin Gales
Good to Know

Customer Lifecycle Goals: The Good, The Bad, The Ugly

AI Analysis
  • ●Misuse and misconceptions about the New Customer Acquisition (NCA) setting in Google Ads can lead to ineffective advertising strategies.
  • ●Customer Lifecycle Goals in Google Ads help in effectively targeting audiences by distinguishing customer acquisition and retention strategies, requiring proper setup.
  • ●Many campaign-level modes for customer acquisition and retention exist, and understanding their differences and compatibilities with various bidding strategies is crucial for optimizing ad performance.
Why it matters: The article provides useful insights and actionable tips related to Google Ads features, but does not cover critical updates or changes to search algorithms.
Google AdsCustomer AcquisitionAdvertising StrategiesMarketingAudience Targeting
Read Source