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Daily SEO Brief

Saturday, September 26, 2026

1 article published

Final brief

What You Need to Know

On September 26, 2026, Google has initiated its spam update rollout, expected to last up to two weeks, potentially affecting data collection and accuracy. The latest updates to Search Console now feature a multimodal filter for image searches, providing product sites enhanced traffic insights while prompting SEO practitioners to monitor their critical pages closely.

Must-Read Highlights

1

Google is rolling out a spam update that could last up to two weeks, impacting data accuracy.

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
2

Search Console now offers a multimodal filter for image-based searches, enhancing insights for product sites.

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
3

John Mueller recommends monitoring and testing critical pages to avoid potential de-indexing issues.

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
4

SEO practitioners should be aware of the longer rollout window which may distort traffic data during this period.

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
5

The update emphasizes the importance of adapting SEO strategies to account for changes in data collection processes.

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern

All Articles from This Day

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
SEJ
Sep 26, 2026•Matt G. Southern
CRITICAL UPDATE

Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern

AI Analysis
  • ●Google has started rolling out the September 2026 spam update, which may take up to two weeks, with longer rollout windows affecting data accuracy.
  • ●Search Console now includes a multimodal filter for image-based searches, allowing product sites to get insights on traffic sourced from image searches.
  • ●John Mueller advises monitoring and testing critical pages before they are crawled by Googlebot to prevent de-indexing issues.
Why it matters: The article discusses the September 2026 spam update and its rollout, a critical update that can directly impact rankings and SEO strategies.
Google Spam UpdateSearch ConsoleImage SearchSEO TipsJohn Mueller
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