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Daily SEO Brief

Monday, November 24, 2025

6 articles published

Final brief

What You Need to Know

On November 24, 2025, key developments in digital marketing and SEO emerged, including innovations in AI-driven product discovery and insights into optimizing PPC campaigns. The EU also announced intentions to simplify GDPR, while discussions about optimal content formats for AI processing continued to evolve.

Must-Read Highlights

1

OpenAI's new shopping research feature in ChatGPT tailors personalized buyer's guides, impacting retailers and affiliates' visibility.

ChatGPT Adds Shopping Research For Product Discovery
2

Utilizing Thought Leader Ads can significantly enhance engagement and lead generation from founders' organic content.

The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
3

Adapting a data-driven mindset is crucial for marketers utilizing Performance Max campaigns for effective conversion results.

The Behaviors And Mindset Of Marketers Who Win With Performance Max
4

The EU's Digital Omnibus proposal may simplify GDPR requirements, especially regarding cookie consent for analytics and AI.

EU Plan To Simplify GDPR Targets AI Training And Cookie Consent
5

John Mueller from Google advises against creating special formats for LLMs, emphasizing the competency of clean HTML for AI processing.

Google’s Mueller Questions Need For LLM-Only Markdown Pages

All Articles from This Day

ChatGPT Adds Shopping Research For Product Discovery via @sejournal, @MattGSouthern
SEJ
Nov 24, 2025•Matt G. Southern
High Importance

ChatGPT Adds Shopping Research For Product Discovery via @sejournal, @MattGSouthern

AI Analysis
  • ●OpenAI has launched a new shopping research feature in ChatGPT that creates personalized buyer's guides based on user preferences and product details.
  • ●The feature aims to streamline product discovery by providing real-time, accurate information from high-quality sources, potentially reducing traditional search clicks.
  • ●Retailers and affiliate publishers need to consider their visibility in OpenAI's shopping system, as inclusion may depend on how well their products are represented.
Why it matters: This update introduces a significant new feature that impacts product search dynamics, making it important for SEO professionals to understand the implications for visibility and rankings.
ChatGPTshopping researchAI toolsproduct discoveryOpenAI
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The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI via @sejournal, @purnavirji
SEJ
Nov 24, 2025•Purna Virji
Good to Know

The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI via @sejournal, @purnavirji

AI Analysis
  • ●Utilize Thought Leader Ads (TLAs) to effectively amplify organic content from founders, resulting in significantly higher engagement and leads.
  • ●Establish a robust measurement framework to track key performance indicators beyond vanity metrics, focusing on engagement quality and audience growth.
  • ●Leverage LinkedIn's expanded analytics tools to gain insights into content performance, including profile views and audience demographics.
Why it matters: While the strategies outlined can enhance marketing efforts, they do not reflect immediate changes in algorithms or critical SEO tools that directly impact rankings.
Founder-Led MarketingThought Leader AdsLinkedIn MarketingContent StrategyMeasurement Framework
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The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni
SEJ
Nov 24, 2025•Menachem Ani
Good to Know

The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni

AI Analysis
  • ●Performance Max campaigns require a modern, data-driven mindset that differs significantly from traditional PPC strategies.
  • ●Marketers must understand that Performance Max operations rely heavily on algorithms rather than user-defined inputs, which necessitates a flexible approach.
  • ●Providing clearer audience signals and a comprehensive product feed is essential for Performance Max to function effectively and produce better conversion results.
Why it matters: While the article provides valuable insights into adapting to Performance Max campaigns, it does not address any critical updates or changes in SEO or major algorithm shifts.
Performance MaxPPC StrategyGoogle AdsData-Driven MarketingDigital Advertising
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EU Plan To Simplify GDPR Targets AI Training And Cookie Consent via @sejournal, @MattGSouthern
SEJ
Nov 24, 2025•Matt G. Southern
Good to Know

EU Plan To Simplify GDPR Targets AI Training And Cookie Consent via @sejournal, @MattGSouthern

AI Analysis
  • ●The EU's Digital Omnibus proposal aims to relax parts of GDPR and the AI Act, impacting data processing and consent requirements for analytics and AI.
  • ●Notably, it would potentially eliminate cookie consent banners for low-risk cookies and shift more consent management to browser settings.
  • ●SEO professionals working with EU traffic should monitor this proposal, as it could lead to significant changes in data use and compliance strategies.
Why it matters: The article outlines upcoming changes in EU privacy regulations that may affect SEO practices but does not indicate immediate actionable impacts.
GDPRAI regulationsEU Digital Omnibuscookie consentdata privacy
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Google’s Mueller Questions Need For LLM-Only Markdown Pages via @sejournal, @MattGSouthern
SEJ
Nov 24, 2025•Matt G. Southern
Good to Know

Google’s Mueller Questions Need For LLM-Only Markdown Pages via @sejournal, @MattGSouthern

AI Analysis
  • ●Google's John Mueller advises against creating separate Markdown or JSON pages specifically for LLMs, emphasizing that clean HTML suffices for AI processing.
  • ●He highlights that LLMs have always been able to parse normal HTML and that a specific file format is unlikely to significantly improve AI performance.
  • ●The discussion serves as a reminder to focus on structured data and existing web standards rather than speculative formats that may not provide additional value.
Why it matters: While the insights regarding LLMs and page formats are valuable, they do not constitute an immediate or critical change in SEO practices, making it more of a good-to-know update.
Google UpdatesSEO OptimizationStructured DataLLMContent Strategy
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What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson
SEJ
Nov 24, 2025•Brooke Osmundson
Good to Know

What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson

AI Analysis
  • ●Optmyzr's three-year study shows that seasonality adjustments for PPC campaigns during Black Friday and Cyber Monday can inflate CPCs and reduce ROAS because Smart Bidding already anticipates conversion increases.
  • ●Advertisers using seasonality adjustments experienced significantly higher CPC inflation compared to those who did not, with adjustments leading to double the CPC increases.
  • ●The study concludes that Smart Bidding is already effective at adjusting bids for heightened demand, making manual seasonality adjustments unnecessary and potentially harmful.
Why it matters: While the findings about PPC management are valuable, they do not represent a critical update affecting SEO professionals broadly and are more specific to paid advertising strategies.
PPC ManagementSmart BiddingSeasonality AdjustmentsDigital MarketingROAS
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