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Daily SEO Brief

Tuesday, November 25, 2025

4 articles published

Final brief

What You Need to Know

On November 25, 2025, the SEO landscape is significantly impacted by AI's growing dominance, particularly surrounding content creation and user engagement. Food bloggers are especially struggling with traffic declines due to AI-generated recipes, while brands are urged to adapt their SEO strategies to maintain consistency and optimize for new metrics in the age of Large Language Models.

Must-Read Highlights

1

Food bloggers are experiencing traffic drops of 30% to 80% as Google's AI prioritizes automated recipes over original content.

Google and AI slop are ruining Thanksgiving for food bloggers
2

Ahrefs emphasizes the need for LLM optimization in SEO strategies, advising that consistency and uniqueness in content are key.

Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion via @sejournal, @theshelleywalsh
3

AI's contextually varying responses challenge brand consistency, necessitating strategic adjustments in SEO practices.

The AI Consistency Paradox via @sejournal, @DuaneForrester
4

Marketers must adapt to new KPIs driven by LLMs, focusing on mentions, sentiment, and competitive share of voice to enhance visibility.

AI KPIs: Turning mentions into strategy in the age of LLMs
5

The erosion of trust in online culinary resources due to inaccurate AI-generated content raises concerns about the future of food blogging.

Google and AI slop are ruining Thanksgiving for food bloggers

All Articles from This Day

Google and AI slop are ruining Thanksgiving for food bloggers
SEL
Nov 25, 2025•Danny Goodwin
CRITICAL UPDATE

Google and AI slop are ruining Thanksgiving for food bloggers

AI Analysis
  • ●Food bloggers are experiencing significant traffic declines, with reports of drops between 30% and 80% due to Google's AI Overviews prioritizing automated recipes over their original content.
  • ●Many creators are frustrated as AI-generated recipe content, often inaccurate, competes directly against their work, resulting in a loss of trust and revenue.
  • ●There are concerns that if human-created content continues to diminish, AI systems will eventually rely on and perpetuate more AI-generated content, further eroding the quality of culinary resources online.
Why it matters: This article highlights a critical shift in Google's search algorithm that directly affects traffic and revenue for food bloggers, making it essential reading for SEO professionals concerned with content visibility and monetization.
AI OverviewsGoogle Searchfood bloggingSEO impactcontent creation
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Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion via @sejournal, @theshelleywalsh
SEJ
Nov 25, 2025•Shelley Walsh
High Importance

Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion via @sejournal, @theshelleywalsh

AI Analysis
  • ●Ahrefs emphasizes that optimizing for LLMs is now integral to SEO strategies, merging traditional search with AI-driven discovery.
  • ●Despite the surge of LLMs like ChatGPT, Google retains significant traffic dominance, signaling that it remains a critical player in digital discovery.
  • ●Two effective strategies for LLM inclusion are maintaining consistent messaging across various platforms (repetition) and standing out with unique content (differentiation).
Why it matters: The article provides important insights into how LLMs impact SEO and emphasizes the ongoing relevance of Google, which is critical for SEO professionals navigating current trends.
LLM InclusionGoogle SearchSEO StrategiesAI in SEOAhrefs
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The AI Consistency Paradox via @sejournal, @DuaneForrester
SEJ
Nov 25, 2025•Duane Forrester
High Importance

The AI Consistency Paradox via @sejournal, @DuaneForrester

AI Analysis
  • ●AI systems, such as ChatGPT, generate contextually different answers based on the conversation timeline and user context, which affects brand consistency.
  • ●Responses from AI are influenced by three main factors: probabilistic generation, context dependence, and temporal discontinuity, leading to variances in output even for the same questions.
  • ●Brands must adapt their SEO strategies to account for AI's shifting nature, ensuring consistent messaging across various AI interactions despite inherent inconsistencies.
Why it matters: The article addresses critical insights about how AI systems operate and affect brand visibility, making it important for SEO professionals adapting to AI's evolving landscape.
AI SEOBrand ConsistencyContent StrategySEO InsightsSearch Engine Technology
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AI KPIs: Turning mentions into strategy in the age of LLMs
SEL
Nov 25, 2025•Tim Burke
High Importance

AI KPIs: Turning mentions into strategy in the age of LLMs

AI Analysis
  • ●Marketers must track new KPIs driven by Large Language Models (LLMs) including mentions, sentiment, and competitive share of voice to adapt their strategies.
  • ●Mentions in AI-generated responses are vital for visibility; brands must analyze where they appear in various types of queries to optimize content strategy.
  • ●Sentiment analysis of how brands are described in AI responses can guide marketers in improving their messaging and addressing perception gaps.
Why it matters: The article discusses AI developments impacting search and marketing strategies, making it highly relevant for SEO professionals.
SEOAI integrationmarketing strategydigital KPIssentiment analysis
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